Digital Transformation
The future of companies will depend on whether or not they can implement new technologies while being adopted by employees. Obtaining buy-in and investment resourcing is difficult enough, but to create and implement a cross-matrix program is a huge victory. The Connected Product program touched nearly all parts of the company to deliver one of the top strategic corporate initiatives.
Digital Transformation, when implemented properly, can unlock vast amounts of opportunity for now and in the future.
01
Digitizing Nike Product
Without disrupting Nike's vast supply chain, I led the multi-discipline team tasked to digitize each and every product Nike made. In doing so, it opened up a series of unlocks that helped position Nike for the future.
02
On-Road to Membership
Once digitized, we were able to create a unique marketing path to connect with consumers at an item-level. In addition, each product could be recognized when scanned leading to membership opportunities.
03
Product Athentication
Nike is one of the most counterfeited brands on the planet. Having the ability to identify if a product is legitimate or not provides a real game-changer opportunity.
04
Find my Kicks
Another key use case with Connected Product was the unlock to locate product within the supply-chain and at the point of sale – saving an incredible amount of time and resources.
